I always get asked “How can I improve my Digital Presence with my small budget?” Well…. you will need to ensure your content creation game is outstanding 🙂
Here are a few tips to help…
If it’s not worth measuring, it’s not worth doing.
In any business, tracking statistics and interpreting the data in order to make good choices can be said to be one of the most pivotal reasons why the business will succeed or fail.
Businesses from big to small regularly take diligent spread sheets, tracking sales, stock, upcoming orders, expenses, and much more, so that they can successfully see where their business is headed and what changes they mind need to implement.
Choosing plugins that can help optimize your website without lagging it can sometimes prove difficult. With many plugins fighting against each other its mostly a trial and error to the find the best fit for any one particular website.
Here are a few of our go to inclusions:
Integrating Google Analytics with our clients’ websites is something we find integral. Not only will it help us track the success of your online marketing efforts, it will also gives us the opportunity to lengthen our professional relationship by offering these high level analytic reporting and optimization services.
We know our clients may be completely unfamiliar with Analytics, and opening their dashboard without direction could leave them feeling intimidated. Luckily, we help solve this problem by setting up some simple, custom reports that we can hand over to you to monitor, or provide for you monthly. That way, even the least analytical person in the world can get a quick snapshot of what’s working and what isn’t in regards to their online business — without having to be a Google Analytics pro.
So why should a small business either develop or strengthen its presence online?
As we’ve seen, the world of technology, digital marketing, and social media has a significant impact on how we behave socially, act as consumers, and how we do business. While E-Fire is a Digital Marketing Agency passionate about all things digital we encourage our clients not to blindside their vision and miss out on any traditional media that currently works. Instead, we specialize in developing a blended strategy of traditional and digital marketing that can lead to optimum returns for your business.
Here is how we see the 10 benefits of Digital Marketing v. Traditional marketing:
Without taking the right precautions, you could end up with a sluggish site.
That’s not only a hassle for repeat visitors but will cause you to lose subscribers and customers.
In this quick post, I’ll cover all of the best ways that I’ve found to consistently speed up WordPress.
This is a question I have to discuss with my clients all the time, everyone wants tons of posts despite what may actually be best for their brand.
Thankfully SumALL has come to the rescue putting a 2015 survey on the results of posting daily into a beautiful infographic that I can now share with you.
And though all brands may vary on what they can get away with I think this is a good indication that no… Facebook is definitely not where you should post 30 times a day, unless you are a public figure or an Online / Retail clothing store.
Everyone knows getting that editorial schedule out in time can be a hassle. Though I love to work with mine in excel to have links etc available easily, most clients aren’t able to visualize the overall plan by that method.
Though I create and organize my calendars directly through buffer incase you need an easy way to kick start your template I have to share this amazing FREE download with you.
Just click here to simplify your planning today.
An editorial calendar is a way for you to plan your content. This includes your blog, social media, and all other marketing campaigns that contain your exclusive content. This free paper editorial calendar template can help you start the habit of using an editorial calendarto plan your content marketing. The process of using an editorial calendar is simplified if broken down into three key steps.
Planning the upcoming calendar year is the ultimate bird’s-eye-view. By seeing the year’s content in broad chunks without worrying about the details, you can create and identify the overarching themes that your smaller components will fit into. You can also be sure you are staying on target with what you want your content to accomplish for you.
Consider the cycles of content you might need to cover:
Each of these cycles might contain a broad range of content.
1. On your annual calendar, mark down the holidays that are important to your audience and your business. Include planned product launches, events, and contests. These are specific dates you don’t want to miss. You may also want to plan chunks of content that fit your niche which are not associated with specific dates that can be moved around as needed, but ought to be covered during the year. These are your content themes.
2. Next, plan the kind of content you’ll create, such as blog posts, ebooks, social media campaigns, or videos. Determine which is the best type for each calendar item. These are your content types.
3. Finally, plan the duration of the content you want to run during each of these times. Some content might start well ahead of time, some might occur only on the day of.
You will want to refer to this calendar periodically. For example, you will want to task the production of the video far in advance in order to have it ready when needed.
If you only plan month to month, you will miss out when content overlaps or extends beyond a month. It is also easier to lose sight of what’s coming in a month or two if your focus is on the current month only.
Now that you know the broad content themes, and can also see the gaps in between, you’ll have a better idea of the specific kind of content you’ll need. Getting your team together on a regular basis for brainstorming, or encouraging them to come up with their own ideas and pooling them together using a system is necessary.
Your writing team should already know the categories on the blog, and what kind of content fits into those categories. You should also let the team in on your annual calendar. While they might not care about the specifics of dates, at least they know what kind of content themes will happen in the coming year, and can get ideas accordingly.
1. Encourage your team to find ideas that fit all of the different categories on your blog.
2. Get together regularly to brainstorm and go over the ideas. Come up with headlines for those you decide to keep.
3. Create a system where team members can store, pool, and submit ideas that everyone can access. They may have ideas that other team members would appreciate writing about.
Be sure your team has a copy of the annual calendar so that they can see the larger roadmap and think of ideas that would fit the broad themes. Their ideas, after all, will be what makes up the larger theme.
Your monthly editorial calendar is your go-to workhorse that you’ll use daily. It tells you who is writing what, and when.
1. Using the annual calendar, begin filling in each month according to the content chunks you planned.
2. Fill in the gaps in each week so that your content publishes regularly during the “off” times. You’ll set up a publishing schedule that your team can handle and that your audience wants. It must be a perfect compromise between the two.
3. Make sure to keep each team member or blog category evenly used, if that is an important goal.
A team blog has a few more things to do to make the calendar work.
1. Decide if you want your team in on the the annual calendar overview. Maybe they don’t care, maybe they do. The reason to do it would be to get them thinking of ideas ahead of time, and to have a general sense of where the blog is going. Perhaps giving them a heads-up a month at a time will be enough.
2. Establish communication and collaboration routines. For example, you might want to email your writers their assignments two weeks ahead of the publishing date so they have time to write and get a photograph. Or, maybe you’ll need to give them three weeks. You know how your team works best. Your routine should emphasize their strengths.
To get started, you’ll want to print one annual calendar and 12 monthly calendars for each blog. You can print as many idea worksheets as you (or your team) need. Fill out the blog name, month, and dates as needed.
A worksheet for planning out an entire year of content themes.
In order to use this worksheet, you must know how many of each content type (videos, ebooks, case studies, whitepapers, infographics, etc.) your team will be producing each year. This does not include blog posts.
Holidays: Note all of the holidays and events on the calendar that you might create content for.
Themes: Note the themes or series you plan to create.
Content Types: Note which months you will publish a video. Do the same for other content types. Some months may have more than one, depending upon the frequency you (or your team) are able to handle.
For example, might plan out a few months to look something like this:
New Year’s Resolutions series.
White paper on changing habits.
Our Big Industry Conference
Theme: Focus on conference topics and speakers.
Tip: You may write on the calendar directly, but if you might need to adjust the schedule later, use a sticky note instead. These worksheets work well with sticky notes.
Collecting your ideas in one place makes it easier to plan.
The ideas worksheet is optional, but it gives you (or your team) a place to store ideas and easily transfer them to your calendar.
1. Label the worksheet according to the blog the ideas are for, and if the worksheet pertains to a specific theme or event (optional). This will make it easier to track for the appropriate monthly calendar later.
2. Write ideas on the worksheet directly, or use sticky notes to make it easy to transfer to the monthly calendar.
3. Fill in the worksheet key if necessary, noting what any colors you use mean. If your monthly calendar is using color coding based on team member, the columns can be used for categories (or content types), since the color will all be the same on a team member’s worksheet.
Keep the worksheet handy for brainstorming sessions and content planning meetings.
Tip: Hang onto your old idea worksheets in a folder or binder. They will be helpful in future planning sessions. You can see what you’ve done, if you want to repeat content. Or, you can make notes on this worksheet about what did or did not work.
Each month you’ll plan your content in greater detail.
The monthly calendar will get the heaviest use. How often you intend to blog each week and what kind of coverage you’ll give each of your categories will determine how you plan a month’s worth of content.
1. Your monthly calendar should have the ideas already on it that fit the annual calendar plan. If not, refer to the annual calendar and make sure any events and themes for the month are covered. Make note of specific content types.
2. Add specific headlines and content to the calendar from the ideas worksheet. You might base your decisions on author (e.g. Jim writes on Monday) or category (e.g. every category used in a two-week cycle), and use color accordingly.
3. Fill out the key so that you (or your team) know what the colors on the calendar mean.
Tip: This calendar template works perfectly with sticky notes, each square sized for a standard small sized note. Using sticky notes makes it easy to move content around on your calendar and adjust for changes. You can also write on the calendar directly, of course.
Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook and LinkedIn means that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives.
Here are five social media hacks that will enable you to save time and gain wider exposure, more followers, higher conversion rates and better engagement.
1. Know what’s hot. If you can post information that is current and relevant to your niche and most importantly your customer, you’ll give your audience a reason to read your posts on social media and from there visit your website. One really great search tool is uvrx.com. Powered by Google custom search, it throws up results for Facebook, Twitter, Tumblr, LinkedIn and other platforms. Social-searcher.com and Socialmention.com is another search tool designed to allow users to check out how their chosen keywords are being treated by social media networks. It offers analytics data, revealing other folks you can follow online, sentiments associated with keywords, and the types of posts that are doing well.
2. Social media is speaking a new language. And the language is one of images, videos and infographics. These types of media are generating excellent engagement numbers for businesses that have made it standard practice to employ them in a pertinent and creative manner. Vine, the video sharing app for Twitter; Instagram; and Flipboard for iTunes are just some of the apps that enhance the appeal of your posts and make them stand out on your followers’ pages or timelines. Creative calls to action used with such media can help bridge the gap between entertainment, information and lead generation.
3. Grow your base. Reaching followers, subscribers and “friends” is central to creating a successful and enjoyable social media campaign. One way to find new customers is to run paid ads on Facebook or Twitter as a way to increase “likes” and followers, promote blogs or make other offers; another is to tap the LinkedIn premium subscription that allows you the opportunity to reach out to potential prospects or partners via InMail. A fairly basic but often overlooked hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-fertilizing techniques should be employed on all social media platforms to capture the interest of members of your audience when you’re already on their radar.
4. Save time. Whether you’re running a one-man show or an enterprise-level social media operation with data being fed into customer-relationship management systems, you need to automate certain processes. If you don’t, then these will tend to become chores that you may begin to avoid, thereby decreasing your effectiveness. Some activities that you can place on auto mode include posting updates across platforms, sending email and SMS updates on favorite topics, and uploading social media content to remote storage. If This Then That offers handy solutions.
5. Embrace change and be in the know. When a social media platform changes its guidelines, you have two options. You can take the change in stride and adapt — or give up. When you opt for the former approach, you give yourself an opportunity to occupy the space left vacant by those who gave up the fight. For example, a recent Facebook update prohibited informing contest winners of results through Facebook; this restriction has since been relaxed, however. Last month, LinkedIn introduced enhancements such as the ability to block profiles and unwanted messages. These have clear benefits for popular LinkedIn groups that have had to deal with a lot of spam until now. It pays to be in the know.
While most social media hacks are little more than commonsense activities, the ones that may surprise you with their effectiveness are those that you come up with through observation and learning. Entrepreneurs can become busy and can easily forget to allow time each week for creative thinking. Do some strategic thinking on a regular basis and keep coming up with ways to extract better results from your social media marketing.