What is Social Media Management?

E-Fire Jamaica

If you’ve come this far, you’ve probably realized it’s more than finding the youngest person on your staff and telling them to post online. Effective social media management is a promotional discipline. We focus on growing brand awareness, generating leads, and engaging consumers with your brand using platforms like Facebook, Twitter, LinkedIn, YouTube, Flickr, Pinterest, Instagram, and blogs.

Contrary to popular belief, social media marketing is not the opposite of
traditional marketing. The two work in tandem and we will show you how.
People are spending more time on social media every day.
Globally an average of 32 hours per month is spent online, and many of us
spend much more time than that reading, shopping, or just browsing on the
web. Of anytime spent online, 22% of that time is spent on so social media.

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